I am not a big Redditor. It seems like the wild, wild West to me, considering the vast number of subreddits, inside jokes, and conspiracy theories. However, Reddit is one of the most popular sites on the Internet, clocking in at #7 overall, according to Ahrefs. Despite its popularity, there isn’t a lot of info …
A content marketer pursuing search as a strategy will bump into an inevitable question at some point: which keywords do I pursue? And in what order do I pursue them? Below, I’ll break down some common thought processes for keyword strategy and how you can iterate on each one. 1. BAD: Go after keywords in …
What is Your Keyword Strategy? The 4 Stages of Discovery Read More »
Reset your expectations about what your content should do. You need: More leads from search. And social. And email. You’ll take any lead from anywhere. I know that desperation mode. How do you find the way out? Spray and Pray: Please Let This Be The One When you’re that scattered, you’re hoping that anything and …
The Secret You’re Missing For Great Content Marketing Read More »
There’s one perfect search term that all of your customers are searching for. Except you’re a small fish. And the big players in your space are gobbling up all those juicy keyword terms. So, your company blog is nowhere to be found on the first page. Or the 2nd. Or the 3rd. Yikes. Now you’re …
Keyword Research: Use the #1 Result to Uncover More Opportunities Read More »
