hubspot-the-hustle

Hubspot Hit a Wall with Content Marketing. So They Bought The Hustle.

If you’re in content marketing, you must be familiar with Hubspot. They basically defined “inbound marketing” in the 2010s.  They relentlessly beat the drum about awareness, consideration, and decision content.  The playbook was this: the “writer” on the marketing team would go through Hubspot Academy to learn how to write content to address different parts …

Hubspot Hit a Wall with Content Marketing. So They Bought The Hustle. Read More »