keyword research

Evaluating Zero-Volume Keywords

How do I evaluate zero-volume keywords? ↓ If there is a keyword with no volume, I usually check the first result and see if there’s actually a better keyword that I’m missing. If not, I’ll create a post about if it’s something I hear sales, customer support, or our target audience mentioning →Or… Don’t check …

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Keyword Research: Use the #1 Result to Uncover More Opportunities

There’s one perfect search term that all of your customers are searching for. Except you’re a small fish. And the big players in your space are gobbling up all those juicy keyword terms. So, your company blog is nowhere to be found on the first page. Or the 2nd. Or the 3rd. Yikes. Now you’re …

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