• Your domain authority is low
• You’re in a crowded content market
• Your offerings don’t include services most users would search for.
Instead, build your brand:
✅ Record your team discussing key selling points of your product, or share your thoughts on a topic relatable to your audience
✅ Create key takeaways in a blog post
✅ Share clips & the video on LinkedIn
✅ Boost your best social posts
Remember: Organic search isn’t for everyone
Part of my Q2 2021 goal at Friday was to publish 50 posts and product pages: I'm going to try & publish 50 pieces of content for @fridayhq in Q2 This will be blog posts, product pages, maybe a few videos I have a few in the queue too, but it's time to publish —…
Content teardown of a popular post on ClickUp
My newsletter subscribers got this first! Sign up here for free. Okay, this post is inspired by John Bonini’s recent LinkedIn post. He talks about evaluating writers, which I’m not as interested in. I’m mostly interested in this: “The best writers are reporters, folks. Start screening for it.” That’s a good jumping off point, because the conversation…
My newsletter subscribers got this first! Sign up here for free. Recently, my Twitter pal John Henry from Growth Plays pulled out a gem of a tweet thread. If you don’t know John Henry, he spends more time in large enterprise accounts than a raccoon in dirty dumpsters (that’s a compliment). His tweets were about “What is” content and their…
Get this in your inbox first. The newsletter is free! AI. It’s going to change content production! Our jobs are gone! We will soon be illiterate! By now you’ve heard about ChatGPT, one of the new features from OpenAI (maker of DALL-E, the AI image software). If not, here’s what it looks like. You type…
You made it to the top 3. Maybe even #1 in the SERP. What’s next? Analyze what you’re missing on that same topic Use Ahrefs & enter your URL Set the results for EXACT URL Filter for positions 20-50 See what you get Those keywords are probably ones that you won’t rank for without another…
