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Content Teardown: From Unpublished to #1 in 7 Weeks
Part of my Q2 2021 goal at Friday was to publish 50 posts and product pages: I'm going to try & publish 50 pieces of content for @fridayhq in Q2 This will be blog posts, product pages, maybe a few videos I have a few in the queue too, but it's time to publish —…
What to do with “What is…” blog content & SEO
My newsletter subscribers got this first! Sign up here for free. Recently, my Twitter pal John Henry from Growth Plays pulled out a gem of a tweet thread. If you don’t know John Henry, he spends more time in large enterprise accounts than a raccoon in dirty dumpsters (that’s a compliment). His tweets were about “What is” content and their…
Should content marketers be journalists?
My newsletter subscribers got this first! Sign up here for free. Okay, this post is inspired by John Bonini’s recent LinkedIn post. He talks about evaluating writers, which I’m not as interested in. I’m mostly interested in this: “The best writers are reporters, folks. Start screening for it.” That’s a good jumping off point, because the conversation…
Buzzfeed Content Teardown: What About SEO?
Buzzfeed has a massive opportunity in search and SEO but they’re not taking advantage of it. They have the content. They have the topics. They have the expertise/authority. But they haven’t stitched it together very well from an SEO perspective. And! I believe organic SEO could *still* be a major driver for them. They’ve essentially…
Everyone hates the SEO format. But every channel has a “format”
Everyone seems to hate SEO content these days. A lot of “what is” articles and listicles with your product listed as #1. Guilty as charged. I do both of those things. But here’s the crazy thing – it generally still works. Here’s an update on one of my most successful posts. It’s still chugging along…
Content Teardown: ClickUp “Free Project Management Software” Post
Content teardown of a popular post on ClickUp