hubspot-the-hustle

Hubspot Hit a Wall with Content Marketing. So They Bought The Hustle.

If you’re in content marketing, you must be familiar with Hubspot. They basically defined “inbound marketing” in the 2010s.  They relentlessly beat the drum about awareness, consideration, and decision content.  The playbook was this: the “writer” on the marketing team would go through Hubspot Academy to learn how to write content to address different parts …

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How to use People Also Ask Questions from Google to Build Better Content Briefs

One thing I’ve been incorporating more into my briefs are questions. Turning to the People Also Ask (PAA) questions within Google can give you a great headstart on creating your briefs and more insights into what people are searching for. You are probably familiar with PAA questions even if they don’t show up on all …

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