Get this in your inbox next time “Let’s be a media company” and “content is the product” seems to be a big call to action from marketers laterly. One of the biggest advocates of this recently has been Kieran Flanagan from Hubspot: Here he is earlier this month: And in May: And hey, some of …
• Your domain authority is low • You’re in a crowded content market • Your offerings don’t include services most users would search for. Instead, build your brand: ✅ Record your team discussing key selling points of your product, or share your thoughts on a topic relatable to your audience ✅ Create key takeaways in …
It’s okay if your homepage isn’t fully optimized. Let your product pages do the heavy lifting for search, and your homepage will show up for your branded terms But — a lot of links will come to your root domain and homepage. Use that to your advantage by adding a few valuable pages to your …
What to know about homepage #SEO: Best Practices Read More »
How do I evaluate zero-volume keywords? ↓ If there is a keyword with no volume, I usually check the first result and see if there’s actually a better keyword that I’m missing. If not, I’ll create a post about if it’s something I hear sales, customer support, or our target audience mentioning →Or… Don’t check …
You made it to the top 3. Maybe even #1 in the SERP. What’s next? Analyze what you’re missing on that same topic Use Ahrefs & enter your URL Set the results for EXACT URL Filter for positions 20-50 See what you get Those keywords are probably ones that you won’t rank for without another …
What do you do after making it to the top of the SERP? Read More »
