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Go for Contact, Not Home Runs in Your Content Marketing

  • by growthcontent
  • Posted on January 30, 2021January 30, 2021
  • in content marketing

When people talk to me about my content marketing work, I make one thing very clear: I don’t know how to make things go viral. Some people —like Jonah Peretti from Buzzfeed—are skilled at that,…

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Content Teardown: ClickUp “Free Project Management Software” Post

  • by growthcontent
  • Posted on December 31, 2020December 31, 2020
  • in content marketing

Content teardown of a popular post on ClickUp…

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3 Content Genres + 5 Content Types For B2B Marketing

  • by growthcontent
  • Posted on December 5, 2020December 9, 2020
  • in content marketing

If you’re frustrated with your content marketing efforts, it may be that you’re expecting too much out of each piece of content. Decide on your genres and types when setting expectations. …

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Hubspot Hit a Wall with Content Marketing. So They Bought The Hustle.

  • by growthcontent
  • Posted on February 9, 2021February 9, 2021
  • in content marketing

If you’re in content marketing, you must be familiar with Hubspot. They basically defined “inbound marketing” in the 2010s.  They relentlessly beat the drum about awareness, consideration, and decision content.  The playbook was this: the…

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How to use People Also Ask Questions from Google to Build Better Content Briefs

  • by growthcontent
  • Posted on February 7, 2021February 8, 2021
  • in content marketing

One thing I’ve been incorporating more into my briefs are questions. Turning to the People Also Ask (PAA) questions within Google can give you a great headstart on creating your briefs and more insights into…

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Editorial vs Educational Content: Which One Do You Choose?

  • by growthcontent
  • Posted on February 2, 2021February 2, 2021
  • in content marketing

Someone the other day mentioned to me how a group of people sat in a room and came up with blog posts for each quarter.  Whatever sounded good, they would do.  Almost every day I…

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