When people talk to me about my content marketing work, I make one thing very clear: I don’t know how to make things go viral. Some people —like Jonah Peretti from Buzzfeed—are skilled at that,…
Content teardown of a popular post on ClickUp…
If you’re frustrated with your content marketing efforts, it may be that you’re expecting too much out of each piece of content. Decide on your genres and types when setting expectations. …
If you’re in content marketing, you must be familiar with Hubspot. They basically defined “inbound marketing” in the 2010s. They relentlessly beat the drum about awareness, consideration, and decision content. The playbook was this: the…
One thing I’ve been incorporating more into my briefs are questions. Turning to the People Also Ask (PAA) questions within Google can give you a great headstart on creating your briefs and more insights into…
Someone the other day mentioned to me how a group of people sat in a room and came up with blog posts for each quarter. Whatever sounded good, they would do. Almost every day I…
