Organic traffic is up about ~78% since I started at Range.co about 6 months ago. I break it down below. Our organic traffic has had a lot of ups and downs, tbh. It dipped in the summer, but then some things I worked on clicked. That number may seem crazy to some of you, and…
My newsletter subscribers got this first! Sign up here for free. I threw this question about how to build a site with zero domain authority out to LinkedIn. But first, ask yourself:
My newsletter subscribers got this first! Sign up here for free. Okay, this post is inspired by John Bonini’s recent LinkedIn post. He talks about evaluating writers, which I’m not as interested in. I’m mostly interested in this: “The best writers are reporters, folks. Start screening for it.” That’s a good jumping off point, because the conversation…
SEO keyword research tools help you plan your content strategy, give you new topics to pursue, and helps you analyze backlinks, competition, cost per click, and how hard it is to achieve a page 1 ranking on Google. The following tools are ones I’ve tried out, though I don’t use all of them on a…
My newsletter subscribers got this first! Sign up here for free. Recently, my Twitter pal John Henry from Growth Plays pulled out a gem of a tweet thread. If you don’t know John Henry, he spends more time in large enterprise accounts than a raccoon in dirty dumpsters (that’s a compliment). His tweets were about “What is” content and their…
Everyone seems to hate SEO content these days. A lot of “what is” articles and listicles with your product listed as #1. Guilty as charged. I do both of those things. But here’s the crazy thing – it generally still works. Here’s an update on one of my most successful posts. It’s still chugging along…
Get this in your inbox next time “Let’s be a media company” and “content is the product” seems to be a big call to action from marketers laterly. One of the biggest advocates of this recently has been Kieran Flanagan from Hubspot: Here he is earlier this month: And in May: And hey, some of…
• Your domain authority is low • You’re in a crowded content market • Your offerings don’t include services most users would search for. Instead, build your brand: ✅ Record your team discussing key selling points of your product, or share your thoughts on a topic relatable to your audience ✅ Create key takeaways in…
It’s okay if your homepage isn’t fully optimized. Let your product pages do the heavy lifting for search, and your homepage will show up for your branded terms But — a lot of links will come to your root domain and homepage. Use that to your advantage by adding a few valuable pages to your…
How do I evaluate zero-volume keywords? ↓ If there is a keyword with no volume, I usually check the first result and see if there’s actually a better keyword that I’m missing. If not, I’ll create a post about if it’s something I hear sales, customer support, or our target audience mentioning →Or… Don’t check…
