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What to do with “What is…” blog content & SEO

My newsletter subscribers got this first! Sign up here for free. Recently, my Twitter pal John Henry from Growth Plays pulled out a gem of a tweet thread. If you don’t know John Henry, he spends more time in large enterprise accounts than a raccoon in dirty dumpsters (that’s a compliment). His tweets were about “What is” content and their…

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Everyone hates the SEO format. But every channel has a “format”

Everyone seems to hate SEO content these days.  A lot of “what is” articles and listicles with your product listed as #1.  Guilty as charged.  I do both of those things.  But here’s the crazy thing – it generally still works.  Here’s an update on one of my most successful posts. It’s still chugging along…

You shouldn’t do SEO if…

• Your domain authority is low • You’re in a crowded content market • Your offerings don’t include services most users would search for. Instead, build your brand: ✅ Record your team discussing key selling points of your product, or share your thoughts on a topic relatable to your audience ✅ Create key takeaways in…