Get this in your inbox first. The newsletter is free! AI. It’s going to change content production! Our jobs are gone! We will soon be illiterate! By now you’ve heard about ChatGPT, one of the new features from OpenAI (maker of DALL-E, the AI image software). If not, here’s what it looks like. You type…
SEO keyword research tools help you plan your content strategy, give you new topics to pursue, and helps you analyze backlinks, competition, cost per click, and how hard it is to achieve a page 1 ranking on Google. The following tools are ones I’ve tried out, though I don’t use all of them on a…
My newsletter subscribers got this first! Sign up here for free. Recently, my Twitter pal John Henry from Growth Plays pulled out a gem of a tweet thread. If you don’t know John Henry, he spends more time in large enterprise accounts than a raccoon in dirty dumpsters (that’s a compliment). His tweets were about “What is” content and their…
Everyone seems to hate SEO content these days. A lot of “what is” articles and listicles with your product listed as #1. Guilty as charged. I do both of those things. But here’s the crazy thing – it generally still works. Here’s an update on one of my most successful posts. It’s still chugging along…
• Your domain authority is low • You’re in a crowded content market • Your offerings don’t include services most users would search for. Instead, build your brand: ✅ Record your team discussing key selling points of your product, or share your thoughts on a topic relatable to your audience ✅ Create key takeaways in…
How do I evaluate zero-volume keywords? ↓ If there is a keyword with no volume, I usually check the first result and see if there’s actually a better keyword that I’m missing. If not, I’ll create a post about if it’s something I hear sales, customer support, or our target audience mentioning →Or… Don’t check…
