Buzzfeed has a massive opportunity in search and SEO but they’re not taking advantage of it.
They have the content.
They have the topics.
They have the expertise/authority.
But they haven’t stitched it together very well from an SEO perspective.
And!
I believe organic SEO could *still* be a major driver for them.
They’ve essentially allowed Wikipedia to dominate on cultural topics in search.
Let’s go:
If you’re in content marketing, you must be familiar with Hubspot. They basically defined “inbound marketing” in the 2010s. They relentlessly beat the drum about awareness, consideration, and decision content. The playbook was this: the “writer” on the marketing team would go through Hubspot Academy to learn how to write content to address different parts…
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Get this in your inbox next time “Let’s be a media company” and “content is the product” seems to be a big call to action from marketers laterly. One of the biggest advocates of this recently has been Kieran Flanagan from Hubspot: Here he is earlier this month: And in May: And hey, some of…
My newsletter subscribers got this first! Sign up here for free. Recently, my Twitter pal John Henry from Growth Plays pulled out a gem of a tweet thread. If you don’t know John Henry, he spends more time in large enterprise accounts than a raccoon in dirty dumpsters (that’s a compliment). His tweets were about “What is” content and their…
One thing I’ve been incorporating more into my briefs are questions. Turning to the People Also Ask (PAA) questions within Google can give you a great headstart on creating your briefs and more insights into what people are searching for. You are probably familiar with PAA questions even if they don’t show up on all…
My newsletter subscribers got this first! Sign up here for free. Okay, this post is inspired by John Bonini’s recent LinkedIn post. He talks about evaluating writers, which I’m not as interested in. I’m mostly interested in this: “The best writers are reporters, folks. Start screening for it.” That’s a good jumping off point, because the conversation…
