Content Teardown: ClickUp “Free Project Management Software” Post

Bygrowthcontent

ClickUp is a popular productivity platform that just raised $100M…valuing them as a $1 billion company. 

In this video, I break down the anatomy of one of ClickUp’s most popular and highest-performing posts (according to popular SEO tools). 

And what’s crazy? I developed the strategy and wrote the original post on free project management software.

As a former content strategist at ClickUp, I’ll walk through the strategies and mindset I used to develop it.

For several years, this post was…

  • One of the top posts for a high-volume, high-intent search term (“free project management software”) with more than 14,000 searches per month
  • Ranking for hundreds of secondary terms
  • And uses a few content techniques I haven’t seen too many other places. 

This 26-minute video uses only publicly available information and shows how you can implement a few of the same strategies in your industry. 

This content breakdown is for: 

  • Anyone interested in how to improve content marketing for SaaS co’s
  • Specific, on-page strategies
  • A quick glimpse at how to use popular SEO tools to research, improve, and optimize content

 

Similar Posts

hubspot-the-hustle
|

Hubspot Hit a Wall with Content Marketing. So They Bought The Hustle.

If you’re in content marketing, you must be familiar with Hubspot. They basically defined “inbound marketing” in the 2010s.  They relentlessly beat the drum about awareness, consideration, and decision content.  The playbook was this: the “writer” on the marketing team would go through Hubspot Academy to learn how to write content to address different parts…