Content Teardown: ClickUp “Free Project Management Software” Post
ClickUp is a popular productivity platform that just raised $100M…valuing them as a $1 billion company.
In this video, I break down the anatomy of one of ClickUp’s most popular and highest-performing posts (according to popular SEO tools).
And what’s crazy? I developed the strategy and wrote the original post on free project management software.
As a former content strategist at ClickUp, I’ll walk through the strategies and mindset I used to develop it.
For several years, this post was…
- One of the top posts for a high-volume, high-intent search term (“free project management software”) with more than 14,000 searches per month
- Ranking for hundreds of secondary terms
- And uses a few content techniques I haven’t seen too many other places.
This 26-minute video uses only publicly available information and shows how you can implement a few of the same strategies in your industry.
This content breakdown is for:
- Anyone interested in how to improve content marketing for SaaS co’s
- Specific, on-page strategies
- A quick glimpse at how to use popular SEO tools to research, improve, and optimize content