Someone the other day mentioned to me how a group of people sat in a room and came up with blog posts for each quarter. Whatever sounded good, they would do. Almost every day I hear about companies who do this. I get that impulse. It’s fun. Freewheeling. If you know your audience, your industry,…
When people talk to me about my content marketing work, I make one thing very clear: I don’t know how to make things go viral. Some people —like Jonah Peretti from Buzzfeed—are skilled at that, but I’m not. I’d rather focus on singles, doubles, and solid hits rather than striking out trying to get a…
Content teardown of a popular post on ClickUp
If you’re frustrated with your content marketing efforts, it may be that you’re expecting too much out of each piece of content. Decide on your genres and types when setting expectations.
Intro Keyword research? New topics to write about? The two blend together for me. One leads into the other and then back again. At least that’s how I work. Below are a few of the keyword research techniques I use. Sometimes these will match up perfectly with your familiar keyword tools. Other times (like my…
Reset your expectations about what your content should do. You need: More leads from search. And social. And email. You’ll take any lead from anywhere. I know that desperation mode. How do you find the way out? Spray and Pray: Please Let This Be The One When you’re that scattered, you’re hoping that anything and…
