How do I evaluate zero-volume keywords? ↓ If there is a keyword with no volume, I usually check the first result and see if there’s actually a better keyword that I’m missing. If not, I’ll create a post about if it’s something I hear sales, customer support, or our target audience mentioning →Or… Don’t check…
Intro Keyword research? New topics to write about? The two blend together for me. One leads into the other and then back again. At least that’s how I work. Below are a few of the keyword research techniques I use. Sometimes these will match up perfectly with your familiar keyword tools. Other times (like my…
I am not a big Redditor. It seems like the wild, wild West to me, considering the vast number of subreddits, inside jokes, and conspiracy theories. However, Reddit is one of the most popular sites on the Internet, clocking in at #7 overall, according to Ahrefs. Despite its popularity, there isn’t a lot of info…
A content marketer pursuing search as a strategy will bump into an inevitable question at some point: which keywords do I pursue? And in what order do I pursue them? Below, I’ll break down some common thought processes for keyword strategy and how you can iterate on each one. 1. BAD: Go after keywords in…
There’s one perfect search term that all of your customers are searching for. Except you’re a small fish. And the big players in your space are gobbling up all those juicy keyword terms. So, your company blog is nowhere to be found on the first page. Or the 2nd. Or the 3rd. Yikes. Now you’re…
