How do I evaluate zero-volume keywords?
If there is a keyword with no volume, I usually check the first result and see if there’s actually a better keyword that I’m missing.
If not, I’ll create a post about if it’s something I hear sales, customer support, or our target audience mentioning
Don’t check the volume at all! 👏🏽
The unspoken truth about “zero-volume” keywords is that you were checking to see if there was any volume, and then went forward anyway.
You could just create the post without checking to see if there are keywords (amazing!)
This isn’t necessarily a strategy for SEO, but it could work for thought leadership or developing expertise.
Don’t check for keyword volume:
- If you’re writing about a topic or subject that you’re passionate about
- You feel it’s an important topic, no matter the search volume
- Or you don’t care about the search volume in general