Buzzfeed has a massive opportunity in search and SEO but they’re not taking advantage of it. They have the content. They have the topics. They have the expertise/authority. But they haven’t stitched it together very well from an SEO perspective. And! I believe organic SEO could *still* be a major driver for them. They’ve essentially…
Organic traffic is up about ~78% since I started at Range.co about 6 months ago. I break it down below. Our organic traffic has had a lot of ups and downs, tbh. It dipped in the summer, but then some things I worked on clicked. That number may seem crazy to some of you, and…
When people talk to me about my content marketing work, I make one thing very clear: I don’t know how to make things go viral. Some people —like Jonah Peretti from Buzzfeed—are skilled at that, but I’m not. I’d rather focus on singles, doubles, and solid hits rather than striking out trying to get a…
One thing I’ve been incorporating more into my briefs are questions. Turning to the People Also Ask (PAA) questions within Google can give you a great headstart on creating your briefs and more insights into what people are searching for. You are probably familiar with PAA questions even if they don’t show up on all…
My newsletter subscribers got this first! Sign up here for free. Okay, this post is inspired by John Bonini’s recent LinkedIn post. He talks about evaluating writers, which I’m not as interested in. I’m mostly interested in this: “The best writers are reporters, folks. Start screening for it.” That’s a good jumping off point, because the conversation…
If you’re in content marketing, you must be familiar with Hubspot. They basically defined “inbound marketing” in the 2010s. They relentlessly beat the drum about awareness, consideration, and decision content. The playbook was this: the “writer” on the marketing team would go through Hubspot Academy to learn how to write content to address different parts…
