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Someone the other day mentioned to me how a group of people sat in a room and came up with blog posts for each quarter. Whatever sounded good, they would do. Almost every day I hear about companies who do this. I get that impulse. It’s fun. Freewheeling. If you know your audience, your industry,…
8 Quick Keyword Research Hacks for B2B SaaS
Intro Keyword research? New topics to write about? The two blend together for me. One leads into the other and then back again. At least that’s how I work. Below are a few of the keyword research techniques I use. Sometimes these will match up perfectly with your familiar keyword tools. Other times (like my…
Content Teardown: ClickUp “Free Project Management Software” Post
Content teardown of a popular post on ClickUp
Should content marketers be journalists?
My newsletter subscribers got this first! Sign up here for free. Okay, this post is inspired by John Bonini’s recent LinkedIn post. He talks about evaluating writers, which I’m not as interested in. I’m mostly interested in this: “The best writers are reporters, folks. Start screening for it.” That’s a good jumping off point, because the conversation…
How I Helped Grow Organic Traffic 78%
Organic traffic is up about ~78% since I started at Range.co about 6 months ago. I break it down below. Our organic traffic has had a lot of ups and downs, tbh. It dipped in the summer, but then some things I worked on clicked. That number may seem crazy to some of you, and…
Is the “be a media company” advice misguided?
Get this in your inbox next time “Let’s be a media company” and “content is the product” seems to be a big call to action from marketers laterly. One of the biggest advocates of this recently has been Kieran Flanagan from Hubspot: Here he is earlier this month: And in May: And hey, some of…