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Everyone hates the SEO format. But every channel has a “format”

Everyone seems to hate SEO content these days.  A lot of “what is” articles and listicles with your product listed as #1.  Guilty as charged.  I do both of those things.  But here’s the crazy thing – it generally still works.  Here’s an update on one of my most successful posts. It’s still chugging along…

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Hubspot Hit a Wall with Content Marketing. So They Bought The Hustle.

If you’re in content marketing, you must be familiar with Hubspot. They basically defined “inbound marketing” in the 2010s.  They relentlessly beat the drum about awareness, consideration, and decision content.  The playbook was this: the “writer” on the marketing team would go through Hubspot Academy to learn how to write content to address different parts…