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Content Teardown: ClickUp “Free Project Management Software” Post
Content teardown of a popular post on ClickUp
The Secret You’re Missing For Great Content Marketing
Reset your expectations about what your content should do. You need: More leads from search. And social. And email. You’ll take any lead from anywhere. I know that desperation mode. How do you find the way out? Spray and Pray: Please Let This Be The One When you’re that scattered, you’re hoping that anything and…
Buzzfeed Content Teardown: What About SEO?
Buzzfeed has a massive opportunity in search and SEO but they’re not taking advantage of it. They have the content. They have the topics. They have the expertise/authority. But they haven’t stitched it together very well from an SEO perspective. And! I believe organic SEO could *still* be a major driver for them. They’ve essentially…
How to use People Also Ask Questions from Google to Build Better Content Briefs
One thing I’ve been incorporating more into my briefs are questions. Turning to the People Also Ask (PAA) questions within Google can give you a great headstart on creating your briefs and more insights into what people are searching for. You are probably familiar with PAA questions even if they don’t show up on all…
Editorial vs Educational Content: Which One Do You Choose?
Someone the other day mentioned to me how a group of people sat in a room and came up with blog posts for each quarter. Whatever sounded good, they would do. Almost every day I hear about companies who do this. I get that impulse. It’s fun. Freewheeling. If you know your audience, your industry,…
Should content marketers be journalists?
My newsletter subscribers got this first! Sign up here for free. Okay, this post is inspired by John Bonini’s recent LinkedIn post. He talks about evaluating writers, which I’m not as interested in. I’m mostly interested in this: “The best writers are reporters, folks. Start screening for it.” That’s a good jumping off point, because the conversation…