Everyone seems to hate SEO content these days. A lot of “what is” articles and listicles with your product listed as #1. Guilty as charged. I do both of those things. But here’s the crazy thing – it generally still works. Here’s an update on one of my most successful posts. It’s still chugging along…
One thing I’ve been incorporating more into my briefs are questions. Turning to the People Also Ask (PAA) questions within Google can give you a great headstart on creating your briefs and more insights into what people are searching for. You are probably familiar with PAA questions even if they don’t show up on all…
Part of my Q2 2021 goal at Friday was to publish 50 posts and product pages: I'm going to try & publish 50 pieces of content for @fridayhq in Q2 This will be blog posts, product pages, maybe a few videos I have a few in the queue too, but it's time to publish —…
If you’re frustrated with your content marketing efforts, it may be that you’re expecting too much out of each piece of content. Decide on your genres and types when setting expectations.
Reset your expectations about what your content should do. You need: More leads from search. And social. And email. You’ll take any lead from anywhere. I know that desperation mode. How do you find the way out? Spray and Pray: Please Let This Be The One When you’re that scattered, you’re hoping that anything and…
Organic traffic is up about ~78% since I started at Range.co about 6 months ago. I break it down below. Our organic traffic has had a lot of ups and downs, tbh. It dipped in the summer, but then some things I worked on clicked. That number may seem crazy to some of you, and…
