You shouldn’t do SEO if…
• Your domain authority is low
• You’re in a crowded content market
• Your offerings don’t include services most users would search for.
Instead, build your brand:
Record your team discussing key selling points of your product, or share your thoughts on a topic relatable to your audience
Create key takeaways in a blog post
Share clips & the video on LinkedIn
Boost your best social posts
Remember: Organic search isn’t for everyone