You made it to the top 3.
Maybe even #1 in the SERP.
What’s next?
Those keywords are probably ones that you won’t rank for without another post.
Review those keywords and see if another, related topic emerges. Check the SERPs and then write another post.
Reset your expectations about what your content should do. You need: More leads from search. And social. And email. You’ll take any lead from anywhere. I know that desperation mode. How do you find the way out? Spray and Pray: Please Let This Be The One When you’re that scattered, you’re hoping that anything and…
When people talk to me about my content marketing work, I make one thing very clear: I don’t know how to make things go viral. Some people —like Jonah Peretti from Buzzfeed—are skilled at that, but I’m not. I’d rather focus on singles, doubles, and solid hits rather than striking out trying to get a…
Intro Keyword research? New topics to write about? The two blend together for me. One leads into the other and then back again. At least that’s how I work. Below are a few of the keyword research techniques I use. Sometimes these will match up perfectly with your familiar keyword tools. Other times (like my…
It’s okay if your homepage isn’t fully optimized. Let your product pages do the heavy lifting for search, and your homepage will show up for your branded terms But — a lot of links will come to your root domain and homepage. Use that to your advantage by adding a few valuable pages to your…
My newsletter subscribers got this first! Sign up here for free. I threw this question about how to build a site with zero domain authority out to LinkedIn. But first, ask yourself:
There’s one perfect search term that all of your customers are searching for. Except you’re a small fish. And the big players in your space are gobbling up all those juicy keyword terms. So, your company blog is nowhere to be found on the first page. Or the 2nd. Or the 3rd. Yikes. Now you’re…
