• Your domain authority is low
• You’re in a crowded content market
• Your offerings don’t include services most users would search for.
Instead, build your brand:
✅ Record your team discussing key selling points of your product, or share your thoughts on a topic relatable to your audience
✅ Create key takeaways in a blog post
✅ Share clips & the video on LinkedIn
✅ Boost your best social posts
Remember: Organic search isn’t for everyone
Get this in your inbox first. The newsletter is free! AI. It’s going to change content production! Our jobs are gone! We will soon be illiterate! By now you’ve heard about ChatGPT, one of the new features from OpenAI (maker of DALL-E, the AI image software). If not, here’s what it looks like. You type…
Everyone seems to hate SEO content these days. A lot of “what is” articles and listicles with your product listed as #1. Guilty as charged. I do both of those things. But here’s the crazy thing – it generally still works. Here’s an update on one of my most successful posts. It’s still chugging along…
When people talk to me about my content marketing work, I make one thing very clear: I don’t know how to make things go viral. Some people —like Jonah Peretti from Buzzfeed—are skilled at that, but I’m not. I’d rather focus on singles, doubles, and solid hits rather than striking out trying to get a…
Content teardown of a popular post on ClickUp
SEO keyword research tools help you plan your content strategy, give you new topics to pursue, and helps you analyze backlinks, competition, cost per click, and how hard it is to achieve a page 1 ranking on Google. The following tools are ones I’ve tried out, though I don’t use all of them on a…
One thing I’ve been incorporating more into my briefs are questions. Turning to the People Also Ask (PAA) questions within Google can give you a great headstart on creating your briefs and more insights into what people are searching for. You are probably familiar with PAA questions even if they don’t show up on all…
